Ad groups and keywords that don't convert
Judged against their own campaign's conversion rate, and only called losers when enough leads were due that it's very unlikely to be bad luck.
Features
A PPC specialist's checklist, run on every account, every day
PPC Master reads your Google Ads account the way an experienced specialist would, explains in plain English what's losing money, and lines up the fixes. It's careful by design: it checks your tracking first, only acts on real evidence, and never touches anything without your say-so.
Finds the waste
Ranked by dollars at stake, each with the numbers behind it.
Junk and costly searches
Job seekers, DIY and freebie searches blocked as negatives, plus searches that should have converted by now and never did, blocked as exact matches so your keywords keep running.
Wasted words
A word like "rental" or "salary" draining money across dozens of different searches, found and blocked in one go.
Hours, days, devices and places
Night hours that never convert, tablets that only spend, towns outside your service area: each with its evidence and a capped, undoable fix.
Ads that can't show
Ad groups whose ads were all disapproved, ads promising offers or dates that have passed, and campaigns that suddenly stopped spending.
Missed calls
With CallRail connected, see which calls from your ads nobody answered, when it happens, and what those leads were worth.
Checks your numbers before trusting them
Most bad Google Ads decisions come from bad conversion data. PPC Master checks it on every sync.
Tracking watchdog
- Leads that stopped recording while clicks continue: a red warning the same day, and every suggestion that relies on conversions is held.
- Page views, button clicks or very short calls counted as leads.
- The same lead counted twice, or sudden spikes without more clicks.
- While conversions look inflated, nothing suggests spending more.
Fair judgements
- Leads reported days after the click (call-backs, offline uploads) are allowed for, so recent days aren't judged short.
- New campaigns get their learning weeks before anything is cut.
- Brand campaigns are protected: people searching your name are never cut off.
- Each service can have its own target cost per lead.
Grows what works
Budget where it pays
More budget is suggested only for campaigns that run out of budget and stay on target even at the dearer extra clicks.
Win more auctions
Bid raises for cheap-lead ad groups that lose impressions to ad rank, and smart-bidding targets set too low to compete.
50/50 tests for big changes
Run a target, device or location change on half the campaign's traffic as a Google Ads experiment, compare both halves, then keep or drop it.
Build, manage, or put it on Autopilot
AI campaign builder
Real search volumes from Google, tight keyword themes, ads and sitelinks written from your facts, negatives added, everything checked with Google before launch.
One-click management
Winners and losers at every level with the reason. Pause, change bids, exclude a search or push a new ad live, each previewed and undoable.
Autopilot (optional)
Every night it applies only the routine fixes you allow, within limits (never more than 15% of spend paused in a night), and emails you what it changed.
How it works
1
Connect read-only
Sign in with Google and pick the ad account. PPC Master reads 30 days of campaigns, keywords, search terms, devices, places and hours (90 days for smaller accounts). Nothing can change at this stage.
2
It checks the numbers first
Before judging anything, it checks that conversion tracking works: that leads are still recording, that page views or 10-second calls aren't counted as leads, and that leads reported days late are allowed for.
3
Every finding with its evidence
Each suggestion says what it found, how sure it is that it isn't luck, what it's worth per month, and exactly which changes it would make in Google Ads.
4
You approve, it applies, you can undo
One click sends the change to Google Ads. Every change is logged, measured against the rest of the account two weeks later, and can be undone.
Keeps you and your clients in the loop
Weekly client report
The week's results, what changed and what's left, in plain English. Leads with a warning if tracking is broken.
Monday to-do email
Each account's tracking status and its top three fixes, with buttons that open each fix ready to approve.
Ask the AI
Ask anything about an account ("why did cost per lead jump?") and get an answer from its own data, with matching one-click fixes.
See what your ads are really doing
Two minutes, read-only, free. You'll know exactly where the money goes and what to fix first.