Sunbelt Heating & Air (sample) · last 30 days

20 fixes found, worth about $2,449 a month

This is what PPC Master shows after connecting a Google Ads account. The account is made up, the analysis is real: every number below comes from the same rules that run on live accounts.

Spend

$6,329

▲ 4.6%

Conversions

▲ 9.4%

Cost / conv.

$90.42

▼ 4.4%

Grade

D · 45/100

What the AI analyst would tell this owner

Example summary built from this account's numbers. On your account, the AI writes it from your data.

About $2,449 a month is going to clicks that won't turn into customers, roughly 39% of spend. The biggest items: turn off Search partners where it doesn't convert ($524); stop paying for clicks from outside your area ($368); pause 1 losing keyword in "AC Repair" ($292). Before pausing "Emergency AC Repair", check call tracking: its searches are exactly what you sell.

Budget pacing · November

$605 of $6,000 spent after 3 of 30 days

On pace

Projected month-end

$6,055 (101% of budget)

Spending now

$202/day

Needed to land on budget

$200/day

Campaign daily budgets

$215/day

When your ads spend and convert

Last 30 days, account time zone. Darker = more spend. Green converted, red spent with no conversions.

Day	12am	1am	2am	3am	4am	5am	6am	7am	8am	9am	10am	11am	12pm	1pm	2pm	3pm	4pm	5pm	6pm	7pm	8pm	9pm	10pm	11pm
Mon	Mon 12am: $5, 2 clicks, 0 conversions	Mon 1am: $6, 3 clicks, 0 conversions	Mon 2am: $5, 2 clicks, 0 conversions	Mon 3am: $5, 2 clicks, 0 conversions	Mon 4am: $4, 2 clicks, 0 conversions	Mon 5am: $4, 2 clicks, 0 conversions	Mon 6am: $8, 3 clicks, 0.1 conversions	Mon 7am: $8, 2 clicks, 0.1 conversions	Mon 8am: $13, 4 clicks, 0.2 conversions	Mon 9am: $14, 4 clicks, 0.2 conversions	Mon 10am: $9, 3 clicks, 0.1 conversions	Mon 11am: $12, 4 clicks, 0.2 conversions	Mon 12pm: $15, 5 clicks, 0.2 conversions	Mon 1pm: $13, 4 clicks, 0.2 conversions	Mon 2pm: $15, 5 clicks, 0.2 conversions	Mon 3pm: $12, 4 clicks, 0.2 conversions	Mon 4pm: $10, 3 clicks, 0.1 conversions	Mon 5pm: $15, 4 clicks, 0.2 conversions	Mon 6pm: $14, 4 clicks, 0.2 conversions	Mon 7pm: $8, 2 clicks, 0.1 conversions	Mon 8pm: $8, 2 clicks, 0.1 conversions	Mon 9pm: $5, 2 clicks, 0.1 conversions	Mon 10pm: $5, 2 clicks, 0 conversions	Mon 11pm: $5, 2 clicks, 0 conversions
Tue	Tue 12am: $5, 2 clicks, 0 conversions	Tue 1am: $6, 3 clicks, 0 conversions	Tue 2am: $5, 2 clicks, 0 conversions	Tue 3am: $4, 2 clicks, 0 conversions	Tue 4am: $5, 2 clicks, 0 conversions	Tue 5am: $5, 2 clicks, 0 conversions	Tue 6am: $8, 2 clicks, 0.1 conversions	Tue 7am: $8, 3 clicks, 0.1 conversions	Tue 8am: $10, 3 clicks, 0.1 conversions	Tue 9am: $12, 4 clicks, 0.2 conversions	Tue 10am: $13, 4 clicks, 0.2 conversions	Tue 11am: $13, 4 clicks, 0.2 conversions	Tue 12pm: $17, 5 clicks, 0.2 conversions	Tue 1pm: $13, 4 clicks, 0.2 conversions	Tue 2pm: $10, 3 clicks, 0.1 conversions	Tue 3pm: $13, 4 clicks, 0.2 conversions	Tue 4pm: $12, 3 clicks, 0.2 conversions	Tue 5pm: $15, 5 clicks, 0.2 conversions	Tue 6pm: $16, 5 clicks, 0.2 conversions	Tue 7pm: $6, 2 clicks, 0.1 conversions	Tue 8pm: $7, 2 clicks, 0.1 conversions	Tue 9pm: $6, 2 clicks, 0.1 conversions	Tue 10pm: $5, 2 clicks, 0 conversions	Tue 11pm: $6, 3 clicks, 0 conversions
Wed	Wed 12am: $5, 2 clicks, 0 conversions	Wed 1am: $4, 2 clicks, 0 conversions	Wed 2am: $5, 2 clicks, 0 conversions	Wed 3am: $4, 2 clicks, 0 conversions	Wed 4am: $6, 3 clicks, 0 conversions	Wed 5am: $6, 3 clicks, 0 conversions	Wed 6am: $6, 2 clicks, 0.1 conversions	Wed 7am: $7, 2 clicks, 0.1 conversions	Wed 8am: $11, 3 clicks, 0.2 conversions	Wed 9am: $11, 3 clicks, 0.2 conversions	Wed 10am: $17, 5 clicks, 0.2 conversions	Wed 11am: $14, 4 clicks, 0.2 conversions	Wed 12pm: $13, 4 clicks, 0.2 conversions	Wed 1pm: $13, 4 clicks, 0.2 conversions	Wed 2pm: $10, 3 clicks, 0.1 conversions	Wed 3pm: $14, 4 clicks, 0.2 conversions	Wed 4pm: $16, 5 clicks, 0.2 conversions	Wed 5pm: $12, 4 clicks, 0.2 conversions	Wed 6pm: $14, 4 clicks, 0.2 conversions	Wed 7pm: $6, 2 clicks, 0.1 conversions	Wed 8pm: $6, 2 clicks, 0.1 conversions	Wed 9pm: $9, 3 clicks, 0.1 conversions	Wed 10pm: $5, 2 clicks, 0 conversions	Wed 11pm: $5, 2 clicks, 0 conversions
Thu	Thu 12am: $5, 2 clicks, 0 conversions	Thu 1am: $4, 2 clicks, 0 conversions	Thu 2am: $5, 2 clicks, 0 conversions	Thu 3am: $6, 3 clicks, 0 conversions	Thu 4am: $5, 2 clicks, 0 conversions	Thu 5am: $6, 3 clicks, 0 conversions	Thu 6am: $6, 2 clicks, 0.1 conversions	Thu 7am: $6, 2 clicks, 0.1 conversions	Thu 8am: $15, 5 clicks, 0.2 conversions	Thu 9am: $13, 4 clicks, 0.2 conversions	Thu 10am: $15, 4 clicks, 0.2 conversions	Thu 11am: $14, 4 clicks, 0.2 conversions	Thu 12pm: $9, 3 clicks, 0.1 conversions	Thu 1pm: $13, 4 clicks, 0.2 conversions	Thu 2pm: $14, 4 clicks, 0.2 conversions	Thu 3pm: $13, 4 clicks, 0.2 conversions	Thu 4pm: $16, 5 clicks, 0.2 conversions	Thu 5pm: $11, 3 clicks, 0.2 conversions	Thu 6pm: $10, 3 clicks, 0.1 conversions	Thu 7pm: $8, 2 clicks, 0.1 conversions	Thu 8pm: $7, 2 clicks, 0.1 conversions	Thu 9pm: $8, 3 clicks, 0.1 conversions	Thu 10pm: $6, 3 clicks, 0 conversions	Thu 11pm: $4, 2 clicks, 0 conversions
Fri	Fri 12am: $5, 2 clicks, 0 conversions	Fri 1am: $5, 2 clicks, 0 conversions	Fri 2am: $5, 2 clicks, 0 conversions	Fri 3am: $6, 3 clicks, 0 conversions	Fri 4am: $5, 2 clicks, 0 conversions	Fri 5am: $4, 2 clicks, 0 conversions	Fri 6am: $7, 2 clicks, 0.1 conversions	Fri 7am: $6, 2 clicks, 0.1 conversions	Fri 8am: $16, 5 clicks, 0.2 conversions	Fri 9am: $15, 5 clicks, 0.2 conversions	Fri 10am: $10, 3 clicks, 0.1 conversions	Fri 11am: $13, 4 clicks, 0.2 conversions	Fri 12pm: $12, 3 clicks, 0.2 conversions	Fri 1pm: $13, 4 clicks, 0.2 conversions	Fri 2pm: $17, 5 clicks, 0.2 conversions	Fri 3pm: $12, 4 clicks, 0.2 conversions	Fri 4pm: $12, 4 clicks, 0.2 conversions	Fri 5pm: $13, 4 clicks, 0.2 conversions	Fri 6pm: $11, 3 clicks, 0.2 conversions	Fri 7pm: $8, 3 clicks, 0.1 conversions	Fri 8pm: $8, 2 clicks, 0.1 conversions	Fri 9pm: $6, 2 clicks, 0.1 conversions	Fri 10pm: $5, 2 clicks, 0 conversions	Fri 11pm: $4, 2 clicks, 0 conversions
Sat	Sat 12am: $4, 2 clicks, 0 conversions	Sat 1am: $5, 2 clicks, 0 conversions	Sat 2am: $4, 2 clicks, 0 conversions	Sat 3am: $4, 2 clicks, 0 conversions	Sat 4am: $4, 2 clicks, 0 conversions	Sat 5am: $3, 1 clicks, 0 conversions	Sat 6am: $6, 2 clicks, 0.1 conversions	Sat 7am: $6, 2 clicks, 0.1 conversions	Sat 8am: $10, 3 clicks, 0.1 conversions	Sat 9am: $11, 3 clicks, 0.2 conversions	Sat 10am: $8, 2 clicks, 0.1 conversions	Sat 11am: $9, 3 clicks, 0.1 conversions	Sat 12pm: $13, 4 clicks, 0.2 conversions	Sat 1pm: $10, 3 clicks, 0.1 conversions	Sat 2pm: $11, 3 clicks, 0.2 conversions	Sat 3pm: $10, 3 clicks, 0.1 conversions	Sat 4pm: $7, 2 clicks, 0.1 conversions	Sat 5pm: $12, 3 clicks, 0.2 conversions	Sat 6pm: $12, 4 clicks, 0.2 conversions	Sat 7pm: $6, 2 clicks, 0.1 conversions	Sat 8pm: $6, 2 clicks, 0.1 conversions	Sat 9pm: $4, 1 clicks, 0.1 conversions	Sat 10pm: $3, 2 clicks, 0 conversions	Sat 11pm: $5, 2 clicks, 0 conversions
Sun	Sun 12am: $4, 2 clicks, 0 conversions	Sun 1am: $5, 2 clicks, 0 conversions	Sun 2am: $4, 2 clicks, 0 conversions	Sun 3am: $3, 1 clicks, 0 conversions	Sun 4am: $4, 2 clicks, 0 conversions	Sun 5am: $4, 2 clicks, 0 conversions	Sun 6am: $6, 2 clicks, 0.1 conversions	Sun 7am: $7, 2 clicks, 0.1 conversions	Sun 8am: $8, 2 clicks, 0.1 conversions	Sun 9am: $9, 3 clicks, 0.1 conversions	Sun 10am: $11, 3 clicks, 0.2 conversions	Sun 11am: $10, 3 clicks, 0.1 conversions	Sun 12pm: $13, 4 clicks, 0.2 conversions	Sun 1pm: $11, 3 clicks, 0.2 conversions	Sun 2pm: $8, 2 clicks, 0.1 conversions	Sun 3pm: $11, 3 clicks, 0.2 conversions	Sun 4pm: $10, 3 clicks, 0.1 conversions	Sun 5pm: $11, 3 clicks, 0.2 conversions	Sun 6pm: $13, 4 clicks, 0.2 conversions	Sun 7pm: $5, 1 clicks, 0.1 conversions	Sun 8pm: $5, 2 clicks, 0.1 conversions	Sun 9pm: $6, 2 clicks, 0.1 conversions	Sun 10pm: $4, 2 clicks, 0 conversions	Sun 11pm: $5, 2 clicks, 0 conversions

10pm–6am: $264 and 119 clicks with 0 conversions (99% sure it's not luck)

See this for your own account

Connect Google Ads read-only. Nothing changes until you approve it, and every change can be undone.

Run my free audit